our new look
The butterfly logo
is symbolic of our
origins as well as
our future
We developed
a design language to bring
our vision to life
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SigfoxThe Sigfox logotype
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Sigfox ButterflyThe "flive"
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A simple icon,
but rich in meaning
Sigfox. If you look closer, you’ll see more than
a beautiful budding insect.
The Sigfox logo combined the mathematical purity
of geometric forms with the friendly, and approachable
style. Our new logotype is set in a custom, geometric
sans-serif typeface and maintains the multi-colored
of our logotype.
The butterfly is a strong
symbol of transformation
and freedom
which states that even very small,
seemingly insignificant things can trigger
monumental effects on a global scale.
At Sigfox we are well on
our way to defining,
modeling and enabling
interactions between
the physical and digital worlds.
It goes far beyond simply creating the world
around us in digital format by actually giving
a voice and a life to this physical world.
Our technology will awake every object, every
piece of dust, every molecule and atom.
With the continued miniaturisation of sensors
and advances in technology, mankind will reach
a state where it will be possible to ensure
a continuous flow of data and awareness with
everything connected.
We enable an invisible and a seamless experience
of life unlocking the true potential
of The Internet of Things.
New colors
We pushed the vibrancy of the blue and purple to have
a spectrum living and digital.
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Light Blue
#00DEFF -
Our
gradient -
Purple
#8024FF -
Dark blue
#230066
The living
rings
in – our physical and digital worlds.
Although we fluidly move back and forth between these
two worlds, they often interlock. And when they do, this
intersection forms a powerful ecosystem that’s
perfectly geared to serve humankind.
Brand expression